Posted on: 05/12/2018

Perspective/Spring 2018, a report from J.D. Power Valuation Services, shows that incentive spending has grown for 36 consecutive months and reached an average of nearly $3,800* per unit in March 2018. Additionally, the report stated that incentive spending relative to MSRP reached 10.6% in March 2018.

Higher incentives on new vehicles, which are expected to climb higher, have a strong bearing on the price of late model used vehicles.

The Perspective report also shows that new light truck deliveries accounted for 67% of the market in March. In March 2017 light truck sales accounted for 62% of the market.

*Autodata reported the actual incentive was $3,794 per unit versus $3,563 in March 2017.