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All-time High

Posted on: 10/01/2018

Although new auto sales in August had a slight decrease (0.1%) from August 2017, one segment continued to dominate the market. That segment, truck sales, accounted for 70.6% of the total market, which is an all-time high.

As expected, the Ford F-series pickup was the best-selling auto followed by the Ram pickup. The remaining eight of the top ten best-selling: Toyota RAV4, Chevrolet Silverado, Honda CR-V, Nissan Rogue, Toyota Camry, Chevrolet Equinox, Honda Civic, and the Honda Accord.

J.D. Power Valuation Services reported “Automakers grew incentive spending once again in August, making it the 41st month in a row spending increased. On average, according to Autodata, spending reached $3,784 per unit versus $3,746 per unit in August 2017.”

Since dealer inventory (day’s supply on hand) increased by 3 days, it will be interesting to see September sales results for sales and incentives.